Simply Asia - Prototype

Simply Asia - Prototype

VISION
The vision was to create a fresh look for Simply Asia that would complement the branding aspirations, colour palette and design values of Simply Asia. The design would complement their revolutionary signage concept. Our design objective was to create a clear concept that would incorporate various elements that could be idenfified in all the Simply Asia stores.

CONTEXT
Stores around the country would be designed with identifing features that would create a unique character to all the Simply Asia stores.
Each store would have a common colour palette, custom designed light fittings and feature wall.

ANALYSIS
The Simply Asia stores incompass a sense of transparentcy with their live healthy eat heathy philosophy. The Woks areas are thus transparent spaces for viewing.

Budget: undisclosed
Client: Simply Asia
Team: Jakupa Architects & Urban Designers
Project Type: Retail - Restaurant
Status: Completed June 2011